A Brief Introduction to Innovation
Innovation cycles are accelerating as technology and customer desires change even faster. Leaders recognize innovation as critical to long-term growth and survival, but often fail to go from discussing innovation to implementing a rigorous process that allows innovation to thrive.
In this guide, we define innovation as "introducing something new that helps a targeted user segment solve a specific problem or satisfy a specific need". Getting started with an innovation program can be daunting, but it’s necessary. When done right, it can give your organization:
Access to untapped market potential
The opportunity to differentiate and break away from competition
The tools to meet and surpass constantly changing customer needs
Although the return on investment is high, too often leaders cite time, budget, or management issues not to pursue innovation in their organization. What they really lack are the steps to start, grow and embed an innovation programme.
After reading this guide, we hope you will understand and consider taking the first steps necessary to get started.
We believe in the innate ability of humans, supported by technology, to solve any problem