Introduction
The 8 Pillars of Innovation
In recent years, the increasing pace of the digital world has brought innovation into the spotlight. Now considered the key to an organization’s future success, innovation is at the heart of business growth and development.
To succeed in such a fast-moving marketplace, businesses need to anticipate both industry and technological changes. Through research and an astute awareness of these changes, a company can innovate ahead of time and be in the perfect position to embrace them, rather than be outpaced by them.
Companies require a solid innovation strategy to keep up with abrupt market shifts, increasing customer expectations, and for long term survival. Transparency is key and an entrepreneurial workplace culture is increasingly popular. Furthermore, the way consumers interact with brands has changed considerably in recent years and those companies who have been relentlessly forward-thinking are the ones who have excelled. Having a comprehensive innovation strategy in place is key to generating an effective innovation output.
Through our own extensive experience and real-world application of our knowledge, Wazoku has established a series of key principles that should underpin any innovation strategy. The purpose of this guide is to outline these 8 pillars of innovation and help companies to build their own successful innovation blueprint.